About Me.

I have experience working with performing arts organizations to enhance their marketing and communications campaigns to increase attendance and philanthropic support.

I have worked with a variety of small businesses and non-profit organizations to create a consistent brand identity that supports and enhances their work.

I am experienced in managing annual department budgets, ensuring that individual projects come in under budget, and demonstrating the return on investment for how budgeted funds are spent.

I have coordinated a variety of communication campaigns through print, email, social media, and more. I excel at organizing well-timed communications plans that resonate with audiences and achieve results.

I have found that an important aspect of working with volunteers and ambassadors is providing the tools that allow them to work independently and effectively. I have created many templates to assist volunteers in creating communications that are aligned with a larger campaign while leaving room for personalization.

Most organizations I work with have already been communicating with their audiences. Analyzing existing content and outcomes is critical to the success of future planning.

I have provided creative direction for large print projects and fundraising events including coordinating photoshoots, graphic design, art production, and event design.

Crowdfunding is an important fundraising tool for non-profit organizations of all sizes. I have managed a variety of crowdfunding campaigns including college days of giving that raised over $200,000.

I am committed to collecting and analyzing actionable data, even for small projects, to help organizations make better decisions about how to reach audiences and allocate resources.

I am experienced in data management and segmenting audiences to receive targeted and personalized communications.

My marketing and communication work takes the life-cycle of donors into account and plans for a long-term relationship between the donor and organization that is stewarded and evolves over time.

I have overseen the launch an annual management of a donor recognition society for a small liberal arts college. The program included data management, mail solicitations, emails, in-person and virtual events, donor stewardship activities, and program evaluations.

I have planned a variety of email marketing campaigns including the process of audience segmentation, writing email content, scheduling emails as part of a multi-channel campaign, designing emails in an email management platform, and reporting on the campaign results.

I believe employee engagement is critical to the success of any organization. In my fundraising role, I created targeted communications for employees and conducted research about their participation in fundraising campaigns. I also served on the Westminster Staff Council—a group that advocated for the needs of staff members and planned professional development, recognition, and community engagement activities—for three years.

I have worked with organizations to create event marketing materials and plan the timing of event invitations and reminders.

I have created print and digital fundraising campaigns including drafting and designing the appeals, collaborating with colleagues, managing data, coordinating with vendors, and managing the project budget.

I am experienced with Photoshop, InDesign, and Illustrator and have used those tools to create marketing materials for small businesses and non-profit organizations including business logos, product packaging, event invitations and signs, social media graphics, internal reports, and more.

I bring all of my marketing and communication skills and strengths in strategic planning and project management to create comprehensive and actionable integrated marketing and communication plans. I have created Integrated marketing and communication plans for small businesses, performing arts organizations, and non-profit organizations.

I have completed internal communication audits, conducted research about the perceptions of internal audiences, created strategic communication plans for this target audience, and overseen marketing and fundraising campaigns for employees.

I have experience designing logos for new and existing organizations that align with their brand identities and long-term objectives.

I have conducted surveys, interviews, focus groups, and observations, analyzed the resulting data, and synthesized the information to make strategic recommendations to my clients.

I have worked on a variety of print projects including annual fundraising appeals, event invitations, annual reports, postcards, and stewardship pieces.

I have worked as a project manager with diverse teams and projects using the traditional project management approach and several different digital project management software tools. I excel at motivating team members to reach their full potential and collaborate effectively.

I employ data-informed decision-making and my knowledge of project management to identify attainable objectives and develop actionable strategies and tactics to accomplish the objectives with the available resources.

I have conducted surveys, interviews, and observations as part of my primary market research for clients. I identify the target audience, conduct research, analyze data, and provide data-informed insights for my clients.

I have conducted target audience interviews, analyzed resulting qualitative data, and synthesized the findings into actionable insights for my clients.

I work closely with a variety of vendors to ensure that my employers receive the best prices and exceptional quality with the finished products.

I have worked with volunteers through training, planning, and the implementation of the event or campaign. I am experienced at planning each stage of the experience so that volunteers feel informed, supported, and ready work!